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“That’s why we chose to work with GoodLab—you didn’t just give us a website or a PowerPoint template. You helped us start from the ground up by asking who we are and who we want to be.”

“The tools you give a scientist through branding enable us to be better communicators.”

“When we worked with GoodLab, what I felt you helped with more than anything was creating a cogent story that fit what we were trying to do.”

“GoodLab has been great in managing our branding processes in a challenging environment, delivering results that have lasted. We’ve also brought GoodLab into several of our portfolio companies to manage their branding processes with great results.”

“It was clear from the beginning that this was a comprehensive approach, not just picking a logo or colors. I appreciated it so much. The combination of prompted introspection with help and expansion from you was the right mix for us.”

“You drew out of us, the purest form of the essence and vibe we were trying to portray in a tangible way. The fact that over a year later, it still rings true, is evidence that what your prompts and questions gleaned was very authentic in nature.”

Roy Maute & Tiffany van Londen

Roy Maute & Tiffany van Londen