Genascence
Creating excitement
Genascence is bringing movement back to a category of science that innovation had ignored and investors had lost interest in. Although osteoarthritis is one of the largest contributors to human suffering worldwide, there has been very little innovation in treatments over decades.
The team’s novel use of gene therapy to treat musculoskeletal diseases is a game changer, with the potential to reverse painful degeneration and restore mobility to patients worldwide. We were thrilled to inject new excitement into this established sector and create a standout brand for all the right reasons.
Services
In an entrenched category
Simply put, Genascence is A Renaissance in Gene Therapy.
Instead of images of patients in pain, we decided to focus on how amazing the human body is when it is in prime shape. Because, Genascence wants to help people not only move freely again, but to thrive.
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We worked with a world-class anatomy photographer to create these inspiring sequences of human movement that rotate through the home page.
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We developed the tagline "A Renaissance in Gene Therapy" to not only evoke feelings of rebirth, but to help with the pronunciation of the brand name.
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The site was optimized for mobile for an easily accessible experience, all so the founders could have a "pitch in their pocket".
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The Vitruvian Man logo was inspired by the founders initial logo concept paying homage to Leonardo, but modernized to be set inside of DNA sequencing rings.
From the clients
“That’s why we chose to work with GoodLab—you didn’t just give us a website or a PowerPoint template. You helped us start from the ground up by asking who we are and who we want to be.”
“Investing is emotional, not purely rational. People want to be excited about something, and excitement isn’t based on spreadsheets or return on investment—it’s based on vision, opportunity, and the feeling that this company is doing something important.”
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