Pheast
Attracting world class
Pheast is bringing new hope to patients by harnessing the innate power of the immune system to defy cancer. Their scientific breakthroughs allow macrophages already inside our bodies to literally feast on cancer cells. Thus the name Pheast was born.
One thing that caught our attention was how young, diverse, and collaborative the team behind all of this innovation is. We set out to capture their colorful culture through a very colorful brand.
Services
Next-gen talent
With a female founder, and a diverse laboratory of next-generation talent, we wanted to explore a visual language that felt just as warm and vibrant as they were.
The hero of their story is the macrophage – that wonderful friend inside the human body that is just waiting to devour cancer. So instead of the standard renderings of macrophages that made them feel scary, we presented them as the radiant heroes that they are.
Pheast_Manifesto_Mockup
All of the work we generated was guided by the strategic Belief & Purpose sessions we conducted with their key stakeholders.
Pheast logos
We started with their core identity. Playing off of the tendrils of the macrophage, we aimed for something warm, modern but timeless.
Pheast_Website_Mockup 2
We collaborated with the Pheast team to design a clean, fluid website to introduce their vibrant science and culture.
Pheast_Mobile_Mockup_2X
And customized the experience for mobile.
Pheast headshots
Then came a photo shoot to capture every one of these next-gen scientists in their stunning offices and labs.
From the clients
“As the trends in the industry change, we want to ensure that when we’re focused on a scientific problem or approach, we’re doing so from a first-principles basis and not just chasing what others are doing.”
“You drew out of us, the purest form of the essence and vibe we were trying to portray in a tangible way. The fact that over a year later, it still rings true, is evidence that what your prompts and questions gleaned was very authentic in nature.”
“It was clear from the beginning that this was a comprehensive approach, not just picking a logo or colors. I appreciated it so much. The combination of prompted introspection with help and expansion from you was the right mix for us.”
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