Stanford IMA
Leveling up a brand
The Stanford Innovative Medicines Accelerator (IMA), a partnership between Stanford Medicine and Sarafan ChEM-H, combines the resources of the Stanford biomedical science community to fast-track the prototyping of new medicines and find the speediest path to patients.
We helped the IMA team craft their incredible story and build a brand that would stand the test of time and honor the heritage and power of the Stanford University brand.
Services
Coming out of stealth mode
Working as a bespoke venture studio within the Stanford ecosystem, the IMA’s unique role is to fast-track scientific discoveries into thriving bio-techs. We call it the IMA Superhighway.
As partners onramp to the IMA they are paired with strategic resources that move them from 0-to-1 and beyond, allowing them to exit at the right stage into the market.
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We embodied the essence of movement with their logo and iconography system designed from a simple visual device.
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We used these "accelerators" as a visual mnemonic throughout the work.
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Creating a foundation for presentations from digital to traditional print.
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And created a AAA WCAG Accessible website to meet Stanfords exacting UX standards across desktop and mobile.
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Including photography throughout their various facilities. To attract talent from across the university and beyond.
From the clients
“The tools you give a scientist through branding enable us to be better communicators.”
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