“Investing is emotional, not purely rational. People want to be excited about something, and excitement isn’t based on spreadsheets or return on investment—it’s based on vision, opportunity, and the feeling that this company is doing something important.”
“That’s why we chose to work with GoodLab—you didn’t just give us a website or a PowerPoint template. You helped us start from the ground up by asking who we are and who we want to be.”
