Goodlab is an Innovation Design Studio

What we do

We are the creative force behind many trailblazing biotech and life-science companies that are shaping a healthier future. By blending strategic insight with innovative execution, we craft compelling brands that stand out from the sea of sameness. Our services are tailored to the unique needs of rapidly evolving companies that need communication tools that grow with them, and who want a brand that inspires.

Our services

Much of the science that needs to be expressed is done through detailed modeling and rendering of still and motion assets.

We create the tools and guidelines companies need to have cohesion across their various touchpoints.

We start all our engagements by diving deep with the leadership teams to define their brand essence and true north - their “why”.

We work to build out content pillars that help bring the companies’ stories to life with consistency and great emotion.

We work with talented writers from the science world who can go deep into the technical weeds, as well as poets who can inspire with a single sentence.

Timeless. Expressive. Strong. These are some attributes we strive for to create a mark that can only be owned by one company.

From the highly complex technical renderings to the high-level brush strokes, we have a stable of illustrators that can handle any level of scientific detail.

One of the most challenging and rewarding assignments is creating ownable brand and product names that stand the test of time.

Whether the products are going on to store shelves, or being shipped directly to labs, we design packaging systems that are attractive and smart.

Our network of photographers and visual storytellers is vast and includes some of the best image-makers in the world.

The workhorse for most executives, we spend time creating both bespoke presentations that wow, as well as templates that create consistency across companies.

We are committed user advocates who deploy decades of training in user-experience (UX) design and crafting engaging user-interfaces (UI).

We are storytellers at heart, and have decades of experience producing content from commercials to documentaries to promotional videos.

A main platform for storytelling across a company’s audiences is a website, and we pride ourselves on rich, accessible user-experiences.

Septerna

Pheast

QurAlis

Cellarity

Stanford IMA

Satellos

Foresite Capital

Genascence

Kinnate Biopharma

Enzymedica

We have worked with

Who we are

We’re a seasoned team of brand strategists, storytellers, designers and engineers who have worked on some of the biggest consumer brands in the world, but have collectively lost interest in the veneer of marketing. We are laser-focused on finding the truth within our clients’ missions, and turning them into powerfully differentiated brands. We believe that a focused team aligned around a clear mission can solve any problem in the world.

Our founder

“I started GoodLab to deploy our teams’ years of marketing, design and brand experience in the consumer world to a critical industry that has not had the same level of love – biotech. We couldn’t be more thrilled to continue our work with the most brilliant, mission-driven entrepreneurs in the world.”