Enzymedica
Stand out
Enzymedica is the leader in digestive enzymes and natural health & wellness products. Their commitment to improving human health through the gut microbiome is equally matched by their commitment to restoring the natural habitats which their sustainable products are sourced from.
We were tasked to help them launch an innovative new product in the fish oil category, by standing out, and standing up, for our ocean’s reefs.
Services
Product marketing
We created the name, Aqua Biome, to bring together the main product benefits (holistic wellness of the microbiome) with its mission to save the Great Florida Reefs (a main nutrient source for the fish in the eastern seaboard)
Because we were targeting holistic wellness, the brand took inspiration from the beauty category versus the already saturated fish oil category, to target our female customers. We leaned into a palette born from the coral reef to pop off the shelf and stand out to our millennial target.
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We designed the packaging with a color system across the various product variants.
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And developed a social campaign to get young women excited.
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We conducted multiple product shoots to support the need for sales and marketing materials.
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Creating a website that broke down the product benefits in simple ways.
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And set up the shopping experience for customers.
From the clients
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