Converstion Quote

“Investing is emotional, not purely rational. People want to be excited about something, and excitement isn’t based on spreadsheets or return on investment—it’s based on vision, opportunity, and the feeling that this company is doing something important.”

“The tools you give a scientist through branding enable us to be better communicators.”

“In the science world, I think what scientists get trapped in a little bit is that they believe the science is the story.”

“As the trends in the industry change, we want to ensure that when we’re focused on a scientific problem or approach, we’re doing so from a first-principles basis and not just chasing what others are doing.”