buy a bottle / save a reef
Enzymedica is the leader in digestive enzymes and natural health & wellness products. Their commitment to improving human health through the gut microbiome is equally matched by their commitment to restoring the natural habitats which their sustainable products are sourced from.
We were tasked to help them launch an innovative new product in the fish oil category, by standing out, and standing up, for our ocean’s reefs.
We created the name, Aqua Biome, to bring together the main product benefit (holistic wellness of the microbiome) with its mission to save the Great Florida Reefs (a main nutrient source for the fish in our oceans).
We brought the Aqua Biome story to life through a parallax UX that helped to unpack the health benefits of the products and the science behind them. Throughout, we brought in the story of the reefs that users were helping to rebuild with each purchase.
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